I'm confused about the all of the hype around EdgeIO today. Sure it's an awesome idea, but if it catches on then what's stopping eBay or Craigslist from:

  1. Buying or building a blog search engine.
  2. Crawling for the "listing" tag and adding the entries to their listings.
  3. Profit.

If I was an eBay exec I would already have a team of people building this into the platform, just in case it catches on.

I like the idea of EdgeIO, and I haven't had a demo, so I'm not sure what they offer that eBay doesn't, but I can't help but feel like they're going to be another classic example of a company with a great idea that gets killed by the second-movers in the market.